vSente is a marketing consultancy. We help challenger enterprises wage and win battles for market shares.

Disciplines - Advertising | Marketing | Sales
Competency - Challenge | Defend
Deliverable - Profitable Market Share
Audience - CEO's | Marketing | Sales
Scale - Small | Medium-sized Enterprise
Services - Campaigns | Workshops
Location - San Francisco | London


Join vSente's Campaigner list and get a free download of vSente's Campaign Planner.

This is the generic version of the planner we use for our workshops and campaigns. The planner is in Excel format and includes the campaign worksheet and one-page plan of campaign. Enter your name and email address to join and receive your planner.
If you're responsible for sales or marketing in a small or medium-sized enterprise, then I'd like to invite you to join vSente's Campaigner list. This list is composed of marketers interested in learning more about accountable and effective marketing campaigning techniques.

Weekly we send via plain text email a short description of a competitive marketing tool or technique along with a link to a resource you can download and use. These resources come from vSente's Armory and consist of wizards, manuals, white papers, planners all focused on helping marketing managers battle larger competitors.

The content and resources are free to members of the campaigner list. But should you find yourself engaged in a tough battle for market share against a larger competitor then you will likely gain value from paying for a monthly subscription to vSente's Armory, booking our two-day workshop or engaging us to help with your campaign.

This community is not for all marketers. If you're looking for basic marketing techniques, like trade show tips, writing press releases, designing a flyer, optimizing landing pages, etc. this is not the list for you. On the other hand if you're interested in exploring the underlying dynamics of competitive advantage, then the topics discussed on this list will be of help.

Submit your name and email address above and the link for the planner will be sent immediately to the email address you used to sign up. Then look for a plain text email from vSente weekly.

The Similarities Between Blue Ocean Strategy and Sun Tzu's Art of War...

Here is an interesting and perhaps eye-opening comparison for many marketers who favor Blue Ocean Strategy. Sun Tzu's The Art of War is understandably miscast by those who have not read it as a book about violence and bloodshed - when in reality The Art of War is really about winning without fighting. This from the preface of Thomas Cleary's translation:

The Art of War applies to competition and conflict in general... Its aim is invincibility, victory without battle, unassailable strength through understanding of physics, politics and psychology of conflict.

I'm not suggesting that The Art of War equals Blue Ocean Strategy. The difference is that Sun Tzu understood the practical realities of invincibility and the need to defend and protect that which has been made unassailable. 

If you're a fan of Blue Ocean Strategy then you should also read Sun Tzu's Art of War.

Download vSente's Free Campaign Planner to learn more about how we help marketing managers battle larger competition.

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