Join vSente's Campaigner list and get a free download of vSente's Campaign Planner.

This is the generic version of the planner we use for our workshops and campaigns. The planner is in Excel format and includes the campaign worksheet and one-page plan of campaign. Enter your name and email address to join and receive your planner.
If you're responsible for sales or marketing in a small or medium-sized enterprise, then I'd like to invite you to join vSente's Campaigner list. This list is composed of marketers interested in learning more about accountable and effective marketing campaigning techniques.

Weekly we send via plain text email a short description of a competitive marketing tool or technique along with a link to a resource you can download and use. These resources come from vSente's Armory and consist of wizards, manuals, white papers, planners all focused on helping marketing managers battle larger competitors.

The content and resources are free to members of the campaigner list. But should you find yourself engaged in a tough battle for market share against a larger competitor then you will likely gain value from paying for a monthly subscription to vSente's Armory, booking our two-day workshop or engaging us to help with your campaign.

This community is not for all marketers. If you're looking for basic marketing techniques, like trade show tips, writing press releases, designing a flyer, optimizing landing pages, etc. this is not the list for you. On the other hand if you're interested in exploring the underlying dynamics of competitive advantage, then the topics discussed on this list will be of help.

Submit your name and email address above and the link for the planner will be sent immediately to the email address you used to sign up. Then look for a plain text email from vSente weekly.
Mike Smock is the founder of vSente. Immediately prior to vSente, he was the Executive Vice President Sales and Marketing for CRM vendor Moss Software (recently sold to E.piphany) and Chief Revenue Officer for outdoor apparel maker Gramicci. In his early career Smock held senior sales and marketing positions with AFG Industries later sold to Asahi Glass and Allied Tube and Conduit now part of Tyco. He was the Cofounder of Dynaquest Corporation an artificial intelligence pioneer, and led the successful leveraged buyout of AP&E from Johnson Controls.

Whats being said about Mike Smock:

... wouldn't you love to have this guy working for you?
David Sims - TMCnet Contributing Editor

..."wikked smaht" as they say in Boston.
Harry Joiner - Marketing Headhunter

...a warrior who knows how to use reason.
Paul Greenberg - Author, CRM Guru

David Ogilvy and Bill Bernbach would have sided with Smock.
Marc Babej - Forbes Columnist

...A working man's version of Michael Porter.
Curt Sahakian - Corporate Partnering Institute

What kind of experience does vSente have? More than 500 campaigns in 38 different industries as diverse as pipe fabrication, enterprise software and retail merchandising. For clients ranging from the Fortune 500 to VC backed startups and small privately held businesses. And for campaigns ranging in size from a one-week, $1,000 key account initiative to a nine-month $17 million product launch. Clients have included GTE, Marshall Industries, IBM, Phillips, Texas Instruments, Jacobs Engineering, Weider Nutrition, Luxul Broadband, SyQuest Corporation, Christensen Boyles Corporation, Lockwood Greene and many small, privately held enterprises.

What differentiates vSente from other agencies? Campaigning. We're campaigners. We battle for market share. We campaign via a proprietary, battle proven methodology that utilizes maneuver theory to generate competitive advantage. vSente's methodology is the antithesis of traditional advertising and PR. vSente's proprietary campaigning methodology consists of doctrine and process. Doctrine consists of rules of engagement and guiding principles. Process consists of visualization and calibration tools and techniques. Combined, the doctrine and process speed up competitive cycles, allowing better decisions to be made faster than competing forces. The methodology allows campaigners to shape the conflict to their advantage and the disadvantage of their competition and is influenced primarily by Sun Tzu, John Boyd and Michael Porter.
CONTACT INFORMATION. The location of the client is not important - we get inquiries from and can mobilize almost anywhere globally. Call me on my direct line at 415.457.8449 if you'd like to discuss a campaign opportunity.Our general e-mail address is David Burdon takes care of our European activities, You can reach David at +44 (0) 123 366 3199 in the UK.